The Home Page – Making a Long Story Short

Today, Apple’s elevator pitch is a full page product takeover. Words are as few and punchy as the product shots. TBWA’s, home page elegantly box the glory of their work with Windows 8 style tiles. And Stephan is a 37 year old Art Director from Berlin, guiding us through a list of clients and projects using a smooth parallax scroll.

Irregardless of how stereotypical these home pages might sound like, they are all in pursuit of what we’ve been trying to do ever since Web 1.0; make a long story short.

We all have a story to tell and we need to make it short. This is what the Home Page always was and still is today: The synopsis to our stories; an abridgment or condensation of whats buried in the pages beyond the first click.

It remains dauntingly difficult to tell this story and make people stay longer, read more, and click through. And rightly so as well: consumers have become more infatuated with the topics on a content page than the people who authored them. And that’s why it’s so damn hard to engage people.

Bringing It Home

This website is about design & technology, and maybe that’s why you will follow me on  and Behance. But it’s more than that. It’s about me and my story. And as you start to explore my background, methodologies and experiences, each topic I write about and every User Interface I design will come to life and add more value to your’s.

This is true engagement; getting people to care more about your story than the topics you write about.

To make a long story short, that’s what the Home Page should do. Whether it be with product shots, client badges or beautifully crafted words, let’s make it the beginning of a great story worth following…