Just after Steve took over from Amelio as iCEO, Jony Ive was about to quit:
Amelio had little appreciation for design. “There wasn’t that feeling of putting care into a product, because we were trying to maximise the money we made,” Ive said. “All they wanted from us designers was a model of what something was supposed to look like on the outside, and then engineers would make it as cheap as possible.”
The most challenging environment a designer can work in, is an environment such as this. One where there is little appreciation for design. But, the slowest death a designer can die is to ignore it and decide to do nothing about it.
The world is crammed with these kinds of environments. It is our responsibility as designers to be a change agent. Sometimes we are saved by a Steve Jobs that walks through the door, other times we need to be the Steve Jobs…